PSAs are not just for non-profit organizations. According to Ray Salo who pioneered the concept of “co-sponsored” PSAs, deregulation during the Regan administration provided a key opportunity for for-profit organizations to “co-sponsor” PSAs. For the last 10 years, Salo Productions has been developing co-sponsored PSAs...
Changes occurring at Target and Walgreens directly effect consumer packaged good manufacturers. Target Seeing Positive Sales Results from Addition of Fresh Foods Target’s 2nd quarter profits rose 3.7%. The company credits the increase to adding fresh food to its stores. Target said sales rose from more consumers...
Serendipity. I gas up the computer this morning and begin the daily ritual of scanning all the news alerts that appear in my inbox. Side-by-side I read these two headlines: Sara Lee launches multimedia campaign for deli meats and School kids’ sack lunches rise to unsafe temperatures,...
