All articles about Corporate Marketers

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Constructive Defense

Posted on September 10, 2015 by Team Sweeney

I was recently asked by a marketing executive how it feels to work in a marketing and public relations agency where you do not need to defend your job and work everyday. To put this in perspective, we were discussing the need in corporate marketing...

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JC Penney to Pursue the Eternal Dream of Corporate Marketers: Spend Less and Get More.

Posted on May 20, 2015 by Jim Sweeney

There is something seriously wrong with JC Penney, and it is endemic to every retail marketer that thinks it can magically cut marketing expenditures (spend less) and achieve greater results (get more). Marvin Ellison, the new CEO at JC Penney (the one who replaced Ullman, who...