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All articles about content marketing

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Too Bad All That Content You Created Has No Value.

Posted on July 31, 2013 by Jim Sweeney

Well, I hope you're happy with yourself.  After years of listening to a hoard of mind-numbing inbound marketing and SEO experts you've finally done it.  You've saturated the marketplace with an endless array of content. I tried to warn you, but you wouldn't listen. And now, according...

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Developing a Content Marketing Strategy that Drives Measurable Results

Posted on March 8, 2012 by Jim Sweeney

Content marketing is nothing new.  However, there is so much “noise” being created on and offline, it is overwhelming.  There are online “press releases”, social media sites and websites established just for organic search engine optimization, and it is timely to revisit why generating truly...

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Content Marketing: Creating Value for Target Audiences

Posted on May 26, 2011 by Jim Sweeney

Content marketing is nothing new.  However, we see so much “noise” being created on and offline from online and traditional press releases to social media sites and sites set up just for organic search engine optimization purposes that we wanted to take the opportunity (prompted...