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Cheaper Still Beats Eco-Friendly

Posted on August 23, 2012 by Jennifer Manocchio

While a recent study by Green Up Street, LLC focuses on product packaging, it confirms that cheaper still beats eco-friendly when it comes to consumer products. The study, conducted for a national cereal brand, presented consumers with two cereal boxes - the company’s current cereal box...

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The Perfect Storm of News Stories Gives Me an Idea.

Posted on August 18, 2011 by Jim Sweeney

Serendipity. I gas up the computer this morning and begin the daily ritual of scanning all the news alerts that appear in my inbox. Side-by-side I read these two headlines: Sara Lee launches multimedia campaign for deli meats and School kids’ sack lunches rise to unsafe temperatures,...