Working in the consumer products industry nothing really surprises me. However, when I saw the product, “Bye Bye Monster”, I was completely baffled. Really… a product that gets kids to believe there are no more monsters under their bed? Are your kids afraid of monsters? Do...
PSAs are not just for non-profit organizations. According to Ray Salo who pioneered the concept of “co-sponsored” PSAs, deregulation during the Regan administration provided a key opportunity for for-profit organizations to “co-sponsor” PSAs. For the last 10 years, Salo Productions has been developing co-sponsored PSAs...
Changes occurring at Target and Walgreens directly effect consumer packaged good manufacturers. Target Seeing Positive Sales Results from Addition of Fresh Foods Target’s 2nd quarter profits rose 3.7%. The company credits the increase to adding fresh food to its stores. Target said sales rose from more consumers...
