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All articles about CMOs

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If You Think “Pimpin' Ain't Easy,” Try Being a CMO.

Posted on July 9, 2015 by Jim Sweeney

Imagine you are planning a road trip from Boston to Los Angeles and the best your GPS can do is give you some general guidance on how to get there: Head West at the nearest entrance to a highway. Now imagine there is no navigational system...

Blog

Twisting Research Results to Suit Your Agenda. Nice.

Posted on August 22, 2012 by Jim Sweeney

I just received an email from Marketing Charts whose main headline read:  CEO's Big Social Media Spending Plans Continue.  "CMOs continue to project big increases in social media spending in the next 5 years," the subhead promises. So I click on the link and go to...