All articles about Cleveland Indians

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How to Win – and Lose – Like a Champion.

Posted on November 3, 2016 by Jim Sweeney

We are obsessed in America – and I believe rightfully so – with the idea of winning. And we love our champions. But we also love to dictate the terms of this relationship: how we should go about the process of winning and how we...

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A String Theory Even Brian Greene Might Be Proud Of…

Posted on May 15, 2014 by Jim Sweeney

[Ordinarily I try not to cross the streams of my markeTING and Road to 90 blogs, but I felt this particular baseball post has some relevance to marketing.] Despite the final score (15-4) I watched the entire Tribe game last night full of anxiety, which is...