Tuesday night we had the honor of attending PRSA's "Cleveland Rocks" Awards and taking home two awards for both local and national campaigns. Sweeney accepted the Gold award for its 2017 campaign work with CORDURA® brand, and the Bronze for its pro bono video campaign...
How do you spread the word that your product or service really does work? Case studies. While there are many strategies to get the word out about your successful products/services, case studies can be one of the most valuable in terms of solid proof your product/service...
A case study detailing the specific results of how your company or product helped overcome a unique or difficult challenge can be a powerful marketing tool. Since developing case studies is often time consuming, be sure to maximize their use. Here are our top five tips...
