All articles about branding

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3 Online Marketing Resources

We are constantly finding new online tools that keep us fresh and provide inspiration.  Check out our top three picks that have been inspiring us this week! 1.  Media Relations Tool:  When it makes sense for their brand, many marketers are using Twitter to connect with...

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5 Ways to Convert LinkedIn Profiles Into a Powerful Branding Tool

B2B companies and industry experts have made rapid use of Twitter, Facebook and personal and corporate blogs to enhance their positioning as experts.  Often thought of as a virtual resume or networking tool, LinkedIn – when used properly - can act as a powerful tool...

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Branding Doesn't End With the Marketing Department

Lush, a manufacturer and retailer of fresh handmade cosmetics, serves up a very powerful brand experience when you visit their retail stores. I was just at a Chicago store in April and had the opportunity to visit a Philadelphia store this week to stock...