All articles about branding

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USPS Brand: The Poster Child of Inefficiency and Bad Decision Making.

Nothing complements bad service and total operational inefficiency like increased prices. So – naturally – the United States Postal Service yesterday announced proposed price changes, including an increase in the price of a First Class mail single-piece letter from 46 cents to 49 cents. The proposed...

Blog

Logo, Wordmark and Brand Identity

Sometimes brands need a new look, style or refresh from an outdated trend. Other times, they need the works - an entire facelift. More and more, brands are relying on simplicity and cleanliness to keep identities timeless - eliminating the need for those dramatic facelifts...