Blog
Elvis is Dead; Long Live the King
Posted on January 8, 2015
Ever wonder about the value of branding...
All articles about branding
Blog
Facebook Page Layout Changes: What’s New?
Posted on June 12, 2014
If you haven’t already, it’s time to changeover your Facebook brand/company pages to the new layout. Beginning June 13, all pages will automatically change to the new layout. The changes are not drastic, but do require some tweaking here and there to make sure the...
Blog
The Most Epic Re- Re-Branding Ever? When It Doesn't Fit, You Feel It.
Posted on February 7, 2014
Last night I had the most amazing JCP moment ever. First, over dinner, my wife tells me that she and her friend happened to wander through the JCPenney at Great Northern and "the new renovation they started a year or so ago really looks great...
Blog
What's Your Instagram Identity?
Posted on January 16, 2014
Brands who use Instagram as a marketing tool should assess brand identity on the platform when creating an Instagram strategy. Just as you would think of visual criteria for ads, brochures and other marketing collateral, Instagram is a another form of visual representation of your...