All articles about brand reputation

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Regarding the VW Crisis, Everyone Just Needs To Calm Down And See The Bigger Picture.

Posted on September 29, 2015 by Jim Sweeney

Without question, "Dieselgate" is a dramatic and traumatic event. Lots of vehicle owners are feeling pretty screwed right now. Lots of employees are feeling pretty embarrassed. Lots of investors are feeling a sense of abandonment. To say it is all unfortunate is a bit of...

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Managing Your Reputation on Twitter

Posted on July 26, 2012 by Team Sweeney

Whether you are a brand or an individual, Twitter can be the death of your reputation. While Twitter is a place for sharing opinions, news, feelings, etc., it takes just one errant tweet to send your social world into a rumble. Take for example Voula Papachristou,...