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Am I The Only One Who Doesn't Get What CVS Is Doing?

In the spirit of full disclosure, I must say that I am not a fan of most drug stores.  This is especially true of CVS and Walgreens.  It is not personal or even rational, it's just a thing with me. Anyway, like most people, I want...

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Advertising Doesn't Work. Oh Wait, Maybe It Does.

Hello Diet Coke!  Goodbye Pepsi. Hello traditional media! See you later online marketing. According to the Wall Street  Journal: "PepsiCo made a big bet in 2010, when it didn't market its flagship cola on the Super Bowl or in other TV spots. Instead, it launched the...