All articles about brand ambassadors

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If You Ain't Living On The Edge, You're Taking Up Too Much Space

To begin, I must confess that this tagline was originally used to convince my college roommate to make irresponsible decisions. This mantra, however, to my amusement, is finding application in our industry today. With marketing constantly evolving, we must be willing to take thoughtful risks with...

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Should You Engage Unpaid, Unaffiliated Brand Ambassadors?

Some may consider unpaid, unaffiliated ambassadors old fashion word-of-mouth marketing, but in today’s digital world word-of-mouth marketing takes on an entirely new meaning. Rather then telling three friends, you can easily tell 250 friends by posting on your Facebook or Twitter page. Or better yet,...