Blogging is a long-term, committed relationship, not a date. In order to create a successful blog, you need to give yourself to your readers, and keep giving them reasons to come back. Following are some high-level considerations to make before launching your blog. User-Friendly Blog Design Design your...
You probably have a good sense for which trade and consumer publications are most influential in your industry and among consumers. But with blogs, it’s not so cut and dry. How do you know which blogs to target and which blogs to send product to? Following...
Should I send a product sample to this blogger? I would love to feature your product with a product review and giveaway! My blog is receiving 18,000+ unique visitors per month - additional stats and information are available on my media page. I...
Not surprisingly, the Federal Trade Commission is currently working on a blogger review and endorsement policy focused on false advertising. Basically if a blogger is paid to write a review on his or her blog, the FTC will require the blogger to disclose this information....
