Blog
Swiffer WetJet Goes Over the Top to Target Mommy Bloggers
Posted on August 27, 2009
Swiffer has been aggressively targeting mommy bloggers, including a Swiffer SocialLuxe Lounge at the BlogHer conference this past summer. Most recently, P&G launched an updated Swiffer WetJet and is targeting mommy bloggers to participate in mission Operation: Enduring Clean. The mommy bloggers received a very elaborate...