I have been tasked with writing our corporate blog. What do I need to consider prior to starting my blog? How often should I post? What should the content include? How much do I need to write per post? ____________________________________________________ By Jim Sweeney A Weblog or...
Our company would like to start a blog; however, we have limited internal time/resources to develop it ourselves. Is it ethical to hire an agency to manage and write our blog? ______________________________________________________ By Jennifer Manocchio Unlike other marketing and public relations strategies, social media (blogging,...
Ann Taylor Loft recently issued an invitation to bloggers to preview the retailer’s summer collection, rewarding bloggers who posted about the new line by including them in a gift card drawing. Was Ann Taylor Loft in compliance with the new FTC blogger regulations? Kayleigh Fitch, blogger...
I have a blog on my company’s web site, but it hasn't been updated in months and no one is reading it. How can I develop more interesting content and get web site visitors to read it? Entrepreneur and Yoga Enthusiast _________________________________________________________ By Jim Sweeney Two primary factors contribute...
