You probably have a good sense for which trade and consumer publications are most influential in your industry and among consumers. But with blogs, it’s not so cut and dry. How do you know which blogs to target and which blogs to send product to? Following...
I received a request from a blogger for product for her son’s 7-8-year-old baseball team league tournament (see below). Is it ethical for this blogger to be asking for product in return for advertising on her site? Is this a good marketing opportunity? “What I...
Our company is getting 4-5 requests a week from bloggers for product samples to test and a second product for a giveaway. Should I be sending all these bloggers my product? We are a small business and have to be selective who we send product...
How do you establish a spokesperson as an expert among media and bloggers? ___________________________________________________ By Jennifer Manocchio This is a strategy we often use for clients to help increase brand awareness for a company or product, establish credibility and differentiate themselves from their competitors. It is a process...
