WILMINGTON, N.C. – May 13, 2015 – Sweeney, a leading full-service marketing and public relations agency, received the Bronze InSpire Award from the Public Relations Society of America (NC chapter) at its 2015 InSpire Awards banquet. The award recognizes Sweeney’s digital campaign with national retailer...
There is no doubt about it that blogs/bloggers continue to be influential, and blogger relations should be considered as part of a company's marketing/public relations plan. There is also no doubt about it that blogger relations continues to be the Wild West. Many bloggers have made...
The landscape of blogger relations and product review campaigns is changing. Through our ongoing work with bloggers - from mommy bloggers to baking bloggers, fitness bloggers, weight loss bloggers, DIY bloggers, and bloggers with diabetes - we have seen a significant shift in how bloggers...
Earlier this year we shared 8 Ways to Determine a Blog’s Value. Here are six tips to drive more influential blogger reviews: 1. Set expectations. You are sending a product sample to a blogger for review. Develop a personal letter that thanks the blogger for his...
