According to the National Retail Federation, consumers will spend an average of $130.97 per person this year on candy, cards, gifts and more – a total of $18.6 billion. Despite what you hear about Valentine’s Day boycotts and those saying it’s a Hallmark holiday, it’s...
The landscape of blogger relations and product review campaigns is changing. Through our ongoing work with bloggers - from mommy bloggers to baking bloggers, fitness bloggers, weight loss bloggers, DIY bloggers, and bloggers with diabetes - we have seen a significant shift in how bloggers...
When researching blogs for blogger relations campaigns, we often find that bloggers have reviewed a competitor's product. In our experience, bloggers review each product based on its own merits. Within a product review, we have not seen a blogger refer back to a previous review...
Earlier this year we shared 8 Ways to Determine a Blog’s Value. Here are six tips to drive more influential blogger reviews: 1. Set expectations. You are sending a product sample to a blogger for review. Develop a personal letter that thanks the blogger for his...
