How can I ensure that my blogger relations efforts are in compliance with the new FTC guidelines? _______________________________________________________________ Kayleigh Fitch, blogger relations expert While the FTC’s updated Guides Concerning the Use of Endorsements and Testimonials in Advertising can be complex and difficult to understand...
Should I send a product sample to this blogger? I would love to feature your product with a product review and giveaway! My blog is receiving 18,000+ unique visitors per month - additional stats and information are available on my media page. I...
One of my co-workers is looking for some top bloggers on health products, health supplements, fitness, etc. The plan is to send free product to bloggers to talk about the product… have any tips? Director of Operations, Canadian health supplements business ––––––––––––––––––––––––––––––––––––––––––––––––––––– By Kayleigh Fitch, Guest Blogger Assuming...
By Jennifer Manocchio The short answer is yes. Blog reviews can increase brand awareness, product trial, SEO rankings, web site traffic and retail and Internet sales. Blog reviews can have this influence because many people read blogs regularly and consider the blogs they follow to be...
