This is a lofty goal and one many organizations aspire to achieve. The identity of some brands as prolific or high tech product innovators may serve to naturally position them as industry thought leaders simply due to the nature of their corporate structure. However, there...
Earlier this year we shared 8 Ways to Determine a Blog’s Value. Here are six tips to drive more influential blogger reviews: 1. Set expectations. You are sending a product sample to a blogger for review. Develop a personal letter that thanks the blogger for his...
Let’s be honest, when most people think of successful consumer publicity, monthly glossies like Real Simple and Good Housekeeping are at the top of the wish list. However, securing coverage with the right online media sites can make just as big of impact for your...
Ann Taylor Loft recently issued an invitation to bloggers to preview the retailer’s summer collection, rewarding bloggers who posted about the new line by including them in a gift card drawing. Was Ann Taylor Loft in compliance with the new FTC blogger regulations? Kayleigh Fitch, blogger...
