All articles about blog content

Blog

Developing a Content Marketing Strategy that Drives Measurable Results

Content marketing is nothing new.  However, there is so much “noise” being created on and offline, it is overwhelming.  There are online “press releases”, social media sites and websites established just for organic search engine optimization, and it is timely to revisit why generating truly...

Blog

Content Marketing: Creating Value for Target Audiences

Content marketing is nothing new.  However, we see so much “noise” being created on and offline from online and traditional press releases to social media sites and sites set up just for organic search engine optimization purposes that we wanted to take the opportunity (prompted...

Blog

Necessary Components of a Blog

I have to start a blog for my company.  What components - design and content -  should my blog include? _______________________________________________________________________ By Jennifer Manocchio Developing a blog can be overwhelming, especially if you are a newbie to blogging.  The best advice I have is to keep your...

Blog

Developing Blog Content & Increasing Blog Traffic

I have a blog on my company’s web site, but it hasn't been updated in months and no one is reading it. How can I develop more interesting content and get web site visitors to read it? Entrepreneur and Yoga Enthusiast _________________________________________________________ By Jim Sweeney Two primary factors contribute...