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Using Social Media as a B2B Marketing Strategy

How does social media fit into B2B marketing? Channel Development Manager, Aflac –––––––––––––––––––––––––––––––––––––––––––––––––– By Jim Sweeney Social media fits into the B2B marketing model much the same way it fits into the consumer marketing model. Because of its very nature, social media allows virtually anyone (or any organization) to...