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Where Are Your Key Influencers Hiding?

Posted on April 16, 2015 by Jennifer Manocchio

We have been tapping influencers for many years from celebrities to athletes, media, bloggers, YouTube stars and more. But recently influencer marketing has become a buzzword in the public relations and marketing world. And rightfully so; key influencers can help support your public relations, marketing,...

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3 Ways to Get to Know Your Audience

Posted on April 9, 2015 by Team Sweeney

One of the first questions we typically always ask our clients is: who is your target audience? If you are not sure who your company’s target audience is, rest assured, you’re not alone! That’s one of the best parts about incorporating strategy into marketing and...