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When Comparing Agency Billing Rates and Budgets, Be Sure You Compare Apples to Apples.
Posted on January 8, 2014
"What's your agency billing rate?" is one of the most common and despised questions in the agency business. It seems innocent enough; even innocuous in some cases, but it is never either. Of course, the presumption always is that you are comparing apples to apples, as if...