All articles about advertising

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Advertising Doesn't Work. Oh Wait, Maybe It Does.

Posted on March 17, 2011 by Jim Sweeney

Hello Diet Coke! Goodbye Pepsi. Hello traditional media! See you later online marketing. According to the Wall Street Journal: "PepsiCo made a big bet in 2010, when it didn't market its flagship cola on the Super Bowl or in other TV spots. Instead, it launched the...

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Is Mass Media Advertising Dead?

Posted on August 5, 2009 by Jim Sweeney

Is mass media advertising dead? Are there so many targeted options that I shouldn’t use it? Conversely, is mass media so splintered and difficult to measure that I shouldn’t use it? (e.g. broadcast, cable and satellite television) Associate Vice President, University Communications and Marketing _______________________________________________________________________ ...