Measuring marketing campaigns is key to determining if you should continue a campaign and necessary when showing upper management the value of marketing. The first step is setting measurable objectives and ensuring each marketing strategy has measurement metrics in place. Following are six simple ways to...
When considering advertising – whether it be print, broadcast, online or even through Facebook – run a test campaign before making a long term commitment. This is a good method for determining if advertising in general – and a specific outlet in particular – is...
Not that anyone will ever see this film or even care...
We are a nation obsessed with numbers and crowds. It is all about volume. How many impressions did you make? How many unique visitors came to the site? How many click-thrus did you score? How many followers do you have? How many Likes do you...
