In case you haven't noticed, Walmart is angry – presumably on our behalf – that grocery store chains are selling groceries at "regular" prices and incentivizing consumers with fuel discounts. So Walmart is running a bunch of TV ads comparing its discount grocery prices to...
My niece hit me up on Facebook last night with a most excellent request: Uncle Jimmy- Was hoping I could pick your brain for a moment? What would you say are the major differences between PR & marketing/advertising? Not in a technical sense, but rather, your opinion,...
In the real world, the idea of doing something that has already been attempted and/or accomplished is considered a waste of time. In the world of marketing, the idea of beating a dead horse is not only acceptable, it is often recommended. The age-old answer to the...
Flying back from Atlanta yesterday, I purchased and attempted to read through the September issue of WIRED magazine. Talk about "57 Channels and Nothin' On". I've been in the business for more than three decades now and I still had to struggle to figure out where...
