CLEVELAND – April 28, 2015 – Sweeney, a leading full-service marketing and public relations agency, has launched a redesigned website and e-newsletter. The enhanced digital platforms include easier navigation, better access to information and enhanced engagement capabilities for clients, prospects, media, vendors and prospective employees. The...
When you go camping, it is typical to bring the same equipment and to “set up camp” in a way that looks pretty similar no matter where you go camping. Each camping trip is different but has the same fundamental similarities. It’s like good branding;...
Yesterday, we read this NY Times article - Biggest Advertisers Are Sending Their Dollars to Digital - and it sparked some debate in the office. I highly respect the NY Times and its journalistic standards, but this article wreaks of inconsistencies and lack of clarity...
By now, we have all seen Ron Burgundy’s endorsement for the Chrysler Dodge Durango. The DreamWorks character is dressed in a loud 1970’s suit and exaggerating the need for an SUV. Advertising has expanded to Burgundy co-anchoring newscasts, a Ben and Jerry’s ice cream flavor – Scotchy...
