The Art & Science of Retail Marketing

SWEENEY recognizes the critical importance of connecting consumers with retail brands. Awareness, sales and loyalty begin with education, entertainment and engagement to create meaningful customer experiences.

So the roles of traditional and digital marketing – branding, advertising, publicity, social media, blogger relations, direct marketing, advertising, in-store events and customer service – are all critically important elements of a successful campaign.

SWEENEY lives to design and implement smart strategic plans and even smarter creative campaigns that result in mass media coverage, blogger reviews, video views, Facebook likes, website links, tweets and retweets, coupon clips, online visits, store visits, sales and repeat sales.

Our focus is helping clients build brand awareness, expand in the marketplace, launch new products and services, create foot and online traffic, engage consumers, convert sales and build loyalty through strategically crafted and creatively executed campaigns.

Experience Matters

SWEENEY’S retail marketing expertise includes over 30 years of experience developing and implementing award winning campaigns – traditional, digital and social – with leading grocery stores, discount stores, lifestyle centers, department stores, warehouse clubs, restaurants, housewares distributors, auto dealers, manufacturers and retailers.

Our retail clients include: Jo-Ann Fabric and Craft Stores, Big Lots, Costco, Giant Eagle, The Wholesale Club, Walgreens, Westfield Shoppingtowns, Care Services, CarMax, Magnifete, Midway Mall, Solon Commons and more.

Call or email me today, and let’s talk about how SWEENEY can help you achieve your strategic marketing initiatives!

Kelly Stephens
Business Development Director
440.333.0001 Ext. 104
kellystephens@sweeneypr.com