Content Marketing Packages (aka, Marketing For Idiots) Are Great If You Don't Care About Strategy.

Three Signs the Great Marketing Apocalypse has begun… 

1.  Your agency is offering you marketing “packages” to choose from, like a frozen birthday cake from Dairy Queen that can be personalized with the name of your choice.

2.  Your marketing proposals look more like the menu from Prosperity Dumpling than a viable business document.

3.  Your inbound agency is offering you “4 blog posts, 1 article and 1 infographic” – whether you need them or not – for anywhere from $180-8,000/month.

At the risk of repeating myself, content is NOT something you pursue or create. You don’t buy it off of a shelf or out of a dairy freezer. It is not a thing at all. Content is the end result of the real marketing you are doing.

Don’t ask for “content;” it makes you look like an idiot… and no one wants to look like an idiot. Instead, ask for a product spec sheet to support your sales call, and let that become content. Create a video that shows customers “how to” do something, and let that become content. Develop a white paper that explains why a particular industry regulation requires compliance, and let that become content.

It’s not complicated.