All articles in News

Agency / Blog

Email Marketing: Put Yourself in Your Own Shoes

That’s definitely not how the saying goes, “in my own shoes,” what? Okay, give me a chance to explain. When it comes to formulating a strategy, we should always look for first-hand experiences to aid us in creating our plan. Cluttered inboxes are a reality...

Agency / Blog

Forget the Elevator Speech, Just Give Me Three Words

Last week, team members from Sweeney’s Cleveland office attended a PRSA event at Cinecraft Productions. The event, The Art of Visual Storytelling, was sponsored by Cinecraft Productions and its owner, Neil McCormick, led the conversation about storytelling in today’s market. Stories are powerful tools in marketing...

Agency / News

Sweeney Becomes Sprout Social Agency Partner; Is Certified in Software

Taking digital to the next level is a key priority for Digital Marketing Manager Rachel Dill and Digital Marketing Specialist Meg Kruger. “For us, helping Sweeney clients to deliver an exceptional customer experience through digital marketing strategies at exceptional value is the biggest opportunity and...

Blog / Industry

Congratulations Home Depot, You Lose!

Despite being a devoted customer and a dedicated shareholder of The Home Depot for the better part of the past decade, I have finally thrown in the towel and given up. This company simply does not care about me as its customer, so I simply...