In recent years, the term 'keyword' has evolved from a fun buzzword to a critical part of the marketing lexicon. And not surprisingly, because of its quick adoption, the term's definition and meaning have become skewed. My desire to better understand keywords was one of...
Did you know that for B2C companies, 89 percent of purchases start with a search query and 65 percent for B2B companies, with the majority of traffic going to the top three positions on the search engine page results? With the importance of SEO continuing...
As a student trying to learn as much as I can about social media, PR and marketing, I embrace every opportunity possible to hear from experienced professionals. The most recent opportunity was at the 11th Annual YouToo Social Media Conference at Kent State University. Keynote...
March is right around the corner, which means the count-down to spring break is on. For some, it means sandy beaches, cold drinks, and nice weather. But for those of you who will live vicariously through social media this year, there is an opportunity to...
