Thirty-five years ago, Ellen McConnell (Blakeman) was – for lack of a better description – my boss. I respected and revered her… and occasionally even feared her. She was the toughest and smartest woman I had met since my own mother, another classic Irishwoman whose...
Our good friends at the Cleveland Animal Protective League, with very little budget, requested Sweeney’s help to meet some big numbers. The Cleveland APL sets out annually to encourage donations that support shelter initiatives. This past summer, Sweeney and the APL worked together to develop an...
Last week, team members from Sweeney’s Cleveland office attended a PRSA event at Cinecraft Productions. The event, The Art of Visual Storytelling, was sponsored by Cinecraft Productions and its owner, Neil McCormick, led the conversation about storytelling in today’s market. Stories are powerful tools in marketing...
To an outsider, marketing can seem like a straightforward task: bring your brand ethos to life and get the word out to relevant people. Of course, we know that this is far from simple in practice, with complex challenges at every stage and with every...
