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The Quest For Truth In Influencer Marketing

The term fake news may be new for most, but the concept of sensational news has been around since the Ancient Roman times. Social Psychologist John Yost presented at a PRSA event last week and dove into the complexities of truth and how it’s affecting...

Agency / Blog

3 Productive Things Students Can Do On Spring Break

March is right around the corner, which means the count-down to spring break is on. For some, it means sandy beaches, cold drinks, and nice weather. But for those of you who will live vicariously through social media this year, there is an opportunity to...

Blog

On Death and Dying and Staying Alive and Staying Relevant.

In 1995, Steve Jobs told Computerworld that he always felt death is the greatest invention of life. "I'm sure that life evolved without death at first and found that without death, life didn't work very well because it didn't make room for the young. Without death, there...

Agency / Blog

Email Marketing: Put Yourself in Your Own Shoes

That’s definitely not how the saying goes, “in my own shoes,” what? Okay, give me a chance to explain. When it comes to formulating a strategy, we should always look for first-hand experiences to aid us in creating our plan. Cluttered inboxes are a reality...