In recent years, the term 'keyword' has evolved from a fun buzzword to a critical part of the marketing lexicon. And not surprisingly, because of its quick adoption, the term's definition and meaning have become skewed. My desire to better understand keywords was one of...
Did you know that for B2C companies, 89 percent of purchases start with a search query and 65 percent for B2B companies, with the majority of traffic going to the top three positions on the search engine page results? With the importance of SEO continuing...
So, Christian, my son, serves up this little vegan/vegetarian gem via text: Q. How can you tell if someone’s a vegetarian? A. Don’t worry, they’ll let you know. I must admit, after nearly 18 months on a plant-based (vegan) diet, which all began voluntarily after watching the Forks...
The value of a positive first impression has never lost its importance. Before the worldwide Internet, first impressions were exclusively made by a firm handshake or witty pick-up line. Now, we see it more and more, the increased importance of making a good first impression...
