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Blog

What Is Your “Aha” Moment?

During grad school, I had a professor I both respected and admired, and – if I am being completely honest – was slightly terrified of… in a healthy way, of course. Dr. White had a ritual in her strategic public relations class. Every week we were...

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Why is Interning at an Agency a Must?

Heading into this summer, I made it a mission of mine to intern at an agency. Many students dream of interning at large, well-known corporations, and while I think that is also a fantastic experience, my main goal this summer was to expand my marketing...

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Is Your Page Optimized for the Right Place, Right Time?

How many great stories are simply attributed to someone being in the right place, at the right time? Thousands of lives have been saved because someone just so happened to walk by, and generations of families exist because two people met with perfect timing. The...

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Journalism is not dead, it is not even on a respirator.

 Yes, the world is changing (shocking revelation #1). New technologies – particularly social media – are changing the ways news is served up and consumed (shocking revelation #2). And “influencers” like Donald Trump and Facebook are popularizing the idea that news is “fake” (shocking revelation #3)....