March is right around the corner, which means the count-down to spring break is on. For some, it means sandy beaches, cold drinks, and nice weather. But for those of you who will live vicariously through social media this year, there is an opportunity to...
For a long time, many B2B companies ignored social media, thinking it was the exclusive domain of consumer businesses. In fact, we routinely had to show our B2B clients their target audiences were in fact engaging in social. But the times are changing and we...
It’s no secret the popularity of video has been on the rise for several years now. People love the direct connection and engagement social media ‘stories’ and live streaming bring to the table. Brands, politicians, celebrities, editors and consumers are using social media ‘stories’ and live...
Six months ago, I headed south (by southwest) to attend the Dallas Digital Summit. And more recently I headed to the Rockies (and our newest office) to attend the same series in Denver. I saw a couple familiar faces, but more importantly, I heard some new...
Curiously, a red bathing suit took the Internet by storm yesterday. California based clothing company Sunny Co Clothing put a promotion on Instagram stating that if users shared their photo and tagged them within 24-hours they would receive a code for the $65 bathing suit...
Last week, I attended Digital Summit in Dallas and had an exceptional learning experience. The conference covered all things digital, but I mainly focused on email marketing, SEO and social media sessions. This was my first conference and I learned how important it is to be...
Inboxes are constantly overfilled with clutter, so how do you break through? Start by asking yourself these five questions before hitting send: Is my preview text engaging? There is a strong correlation between a good subject line and high open rates, but preview text (the line of...
Cue the brackets, loss of productivity, and lots and lots of basketball. March Madness is upon us, let the games begin. More importantly, let the marketing games begin. March Madness has turned March into one of the best months for marketing opportunities, especially when it comes to...
Okay, I realize Super Bowl 50 is ancient news, but I have some thoughts to share. First, I think SB50 can best be summed up as “a dull game with good snacks and even better commercials.” Because although I’ve already forgotten about the game, a few...
[Extinction - a widespread and rapid decrease in the amount of life on Earth. Such an event is identified by a sharp change in the diversity and abundance of multicellular organisms.] Last night I picked up the stack of Christmas cards that arrived in the mailbox (the...
This weekend more than 120 people lost their lives in the beautiful and peaceful city of Paris. As Americans, we are all too familiar with their experience and the inevitable emotional outrage. But thanks to the evolution of social media since 9-11, the people of...
As the autumn temperatures begin to wane, the holiday campaigns simultaneously emerge. Consumers are already being bombarded by companies promoting their seasonal deals — especially leading up to Black Friday and Cyber Monday. This year, REI, an outdoor gear and sporting goods retailer, hopes to win consumer...
If you’re like most people, you probably picture an intern as a student running around a large corporate environment grabbing coffee and serving as a glorified personal assistant. Lucky for me, I had the exact opposite experience as an intern this summer. I was immersed in...
Want new customers? Go out and get them… literally. We’ve all been told that if we want something, we have to go out and get it. This can be interpreted in many ways, but in the marketing field I always took it as “if you want...
Conversations and articles about millennials and their habits are appearing everywhere. It seems everyone is trying to solve the mystery of how to best market to us. Everyone seems to have an opinion on what works, so as a millennial myself, I thought I would...
We live in a world where you can be connected to anyone with the click of a button; connecting online for millennials is not a problem. The problem is who do we talk to and engage with in-person? I suggest pretty much everyone and anyone. Millennials tend...
Looking for an internship can be a full-time job in itself. I have spent countless hours searching for public relations and marketing internship postings, only to discover that not many were posted. Frustrated, yet determined, I formulated a new approach: to research agencies I thought would...
