How many great stories are simply attributed to someone being in the right place, at the right time? Thousands of lives have been saved because someone just so happened to walk by, and generations of families exist because two people met with perfect timing. The...
In recent years, the term 'keyword' has evolved from a fun buzzword to a critical part of the marketing lexicon. And not surprisingly, because of its quick adoption, the term's definition and meaning have become skewed. My desire to better understand keywords was one of...
Did you know that for B2C companies, 89 percent of purchases start with a search query and 65 percent for B2B companies, with the majority of traffic going to the top three positions on the search engine page results? With the importance of SEO continuing...
The value of a positive first impression has never lost its importance. Before the worldwide Internet, first impressions were exclusively made by a firm handshake or witty pick-up line. Now, we see it more and more, the increased importance of making a good first impression...
To begin, I must confess that this tagline was originally used to convince my college roommate to make irresponsible decisions. This mantra, however, to my amusement, is finding application in our industry today. With marketing constantly evolving, we must be willing to take thoughtful risks with...
The term fake news may be new for most, but the concept of sensational news has been around since the Ancient Roman times. Social Psychologist John Yost presented at a PRSA event last week and dove into the complexities of truth and how it’s affecting...
That’s definitely not how the saying goes, “in my own shoes,” what? Okay, give me a chance to explain. When it comes to formulating a strategy, we should always look for first-hand experiences to aid us in creating our plan. Cluttered inboxes are a reality...
Last week, team members from Sweeney’s Cleveland office attended a PRSA event at Cinecraft Productions. The event, The Art of Visual Storytelling, was sponsored by Cinecraft Productions and its owner, Neil McCormick, led the conversation about storytelling in today’s market. Stories are powerful tools in marketing...
Engagement on social media has always been important to digital marketers, but this year the bar will continue to rise as companies compete for love and attention from consumers. Forbes cited that Facebook is now being used by nearly one-third of the planet and that...
