Last week I had the opportunity to attend South by Southwest 2018. With big brands, tech startups, and everything in between present, SXSW is an opportunity to immerse in all things technology. From sessions to Lyft rides to random coffee meetings, everyone was excited to...
Our good friends at the Cleveland Animal Protective League, with very little budget, requested Sweeney’s help to meet some big numbers. The Cleveland APL sets out annually to encourage donations that support shelter initiatives. This past summer, Sweeney and the APL worked together to develop an...
The perfect tagline - the one that endures, engages and encourages - could be considered marketing nirvana. However, when you delve deep into the study of taglines there is discrepancy on its benefits. For some companies, the tagline becomes the core representation of the brand but for...
Last week, the agency's creative team - Rebecca Wrenn (Art Director), Karsu Nalbantoglu (Videographer + Photographer) and Courtney Klesta (Graphic Designer) attended Adobe MAX 2016 in San Diego. The creativity conference was a whirlwind! Check out all they learned. If you're interested in viewing MAX...
Courtney Klesta joins the ranks at Sweeney as a full-time graphic design intern. Courtney brings with her a versatile graphic design skill set from traditional and digital pieces to the unexpected from tattoo to car designs, and even being commissioned to design a tombstone. She...
I am so excited to represent SWEENEY at the CreateTech 2015 conference in New York City. Hosted by the American Association of Advertising Agencies, the conference is a gathering of professionals from creative industries who work with, design or build digital tools. CreateTech was also...
I have officially ventured into my second year of graduate school. At times, grad school feels like I am a college student trying to fit into a grown-up world. I have had to create a new model of work-life-homework-sometimes-yoga balance. Some days, I eat like...
This past Monday I had the opportunity to be on a panel of alumnae at my alma mater, Ursuline College. We were talking with a cohort of freshmen students embarking on a year of professional development. Being only three years out of school myself, I...
Searching #ALLinCLE on Twitter returns an abundance of tweets posted every few minutes expressing support, love and excitement for the Cleveland Cavaliers as they enter into game 4 of the NBA Finals. And why not? The NBA Finals mean big business for Cleveland as local fans...
Staring at the longest line of toothpaste (yes, toothpaste) Monday evening in the varsity gym at John Carroll University, I felt a sense of accomplishment. After 10 weeks of organizing, marketing, fundraising and toothpaste tube counting, we did it – we broke a Guinness World...
