The Art & Science of Craft Marketing

Sweeney understands the critical role of marketing and public relations in the craft marketing and retail industries. Sales and loyalty begin with education, entertainment and engagement – connecting craft and hobby brands with their core consumer audiences and creating meaningful customer experiences.

So the role of publicity and social media and blogger relations and direct marketing and advertising and in-store events and customer service – working in tandem – is critically important.

We live to design and implement smart strategic plans and even smarter creative campaigns that result in mass media coverage, blogger reviews, video views, Facebook likes, website links, tweets and retweets, coupon clips, online visits, store visits, sales and repeat sales for our clients.

Experience Matters

Our experience includes 30 years of developing and implementing award – winning campaigns – traditional, digital and social – with craft and hobby product manufacturers and leading craft and fabric retailers. Jo-Ann Fabric and Craft Stores, Big Lots, Yarn Reel, Goo Gone, Costco, The Wholesale Club, Yube, The Container Store, Weiman Products and more.

Explore our award-winning campaigns, including:

• HGTV Home’s Magic with Fabric & Trim
• JOANN Sweeps the Big Apple
• Big Lots Celebrates Decorate Your Home for the Holidays Week

Learn More

Call or email us today, and let’s talk about how SWEENEY can help you craft your marketing initiatives!

Kelly Stephens
Business Development Director
440.333.0001 Ext. 104
kellystephens@sweeneypr.com