Forget About the Death of Print Media; News is on Life Support.
Flying back from Atlanta yesterday, I purchased and attempted to read through the September issue of WIRED magazine.
Talk about “57 Channels and Nothin’ On”. I’ve been in the business for more than three decades now and I still had to struggle to figure out where the editorial started and the advertising ended. And when all was said and done, the advertising was more interesting and more informative than most of the editorial.
Once upon a time in America, news actually had value. Now everything is pitched as news. A tweet of Anthony Weiner’s wiener is news. And the real news is so sensationalized and overhyped, it appears to be a farce. As I watched Jim Cantore on the Weather Channel last night hunkered at the intersection of Hurricane Isaac and Cheap Ratings Avenue, I couldn’t help but wonder when the world became so… patronized?
It’s probably just me. I know many people (mostly my age) who live for their daily newspaper and their nightly TV news. And I know an equal number of people (mostly not my age) who salivate with each news alert that appears on their iPhone and each new Tweet they receive.
But for my taste, it mostly all sucks.
I am ever so grateful to those handful of news resources that continue to fight the good fight. People like Charlie Rose on PBS who actually understand what a newsworthy story is (even when it is an entertainment story) and deliver it in an engaging format. Magazines like Fast Company that provide meaningful and interesting insight in a well-designed publication. And even shows like ABC Nightline that at least attempt to deliver real news in a professional and entertaining manner.
I guess the only good news (pun intended) is that when news is finally taken off of life support and allowed to take its last breath, we won’t know, since no one will be there to report it.
wholesale cigarettes
Posted at 17:11h, 07 OctoberGood day! Do you know if they make any plugins to help with Search
Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very
good gains. If you know of any please share. Appreciate it!
Jim Sweeney
Posted at 12:39h, 08 OctoberWe use Yoast’s WordPress SEO Tool <http://yoast.com/wordpress/> and are very pleased with its performance. But it is equally important to implement a blog strategy that will work with Search and incorporate a robust keyword program. I notice that your blog post is essentially an image-based post; this will do little to drive traffic, even if you properly install productive keywords into your tags. Your visuals are awesome, but they need to be introduced with copy (content) that includes select keywords. Keep in mind that Search crawlers/spiders do not read images. Even if the image were all copy, the crawlers can not read that copy.
So, consider installing a plug in, consider using introductory copy (1-4 sentences) to introduce your beautiful images (which I believe are jpgs), use optimized keywords in the copy and in the tags when writing your blog posts.